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What is SEO?

The Basics of Search Engine Optimization

What is SEO?

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The higher a website or web page ranks in the SERPs, the more likely it is to attract visitors from search engines. SEO can be done through a variety of techniques, including on-page optimization, off-page optimization, and technical SEO.

On-page optimization

On-page optimization refers to the changes that can be made to a website or web page to improve its ranking in the SERPs. This includes optimizing the website's title, meta description, and content, as well as improving the website's speed and mobile responsiveness.

Off-page optimization

Off-page optimization refers to the techniques that can be used to improve the ranking of a website or web page in the SERPs through external factors, such as building backlinks from other websites and participating in social media.

Technical SEO

Technical SEO refers to the techniques that can be used to improve the technical aspects of a website or web page, such as improving the website's speed, security, and crawlability. Technical SEO is important because it can help search engines to better understand and index a website or web page.

The Benefits of SEO

There are many benefits to SEO, including:

• Increased website traffic
• Improved brand visibility
• Higher conversion rates
• Increased sales
• Improved customer satisfaction